MARKETING MANAGER
- 1 Vacancy
- 170 Views
Experience
7 Year
Employee type
Full TimePosition
Experienced Professional
Offer Salary
10,000₵ - 13,000₵ /monthly
Job Description
The Marketing Manager will lead the development and execution of strategic marketing initiatives to strengthen brand positioning, increase market visibility, and drive sustainable business growth. The role encompasses brand management, consumer and trade marketing, product launches, digital marketing, market research and promotional campaigns.
KEY RESPONSIBILITIES
1. Develop annual and monthly marketing plans for assigned brands, including Zenta, Saba, Juliet, and other portfolio brands.
2. Manage brand positioning, communication, visibility and brand-building activities.
3. Develop marketing calendars aligned with business and sales objectives.
4. Plan and execute consumer activations, sampling, market activities, promotions and BTL initiatives.
5. Develop trade marketing programs to support distributors, wholesalers and retailers.
6. Ensure effective execution of POSM, displays, branding and merchandising activities.
7. Conduct regular market visits and gather consumer, retailer and market insights.
8. Monitor competitor pricing, products, packaging, promotions, visibility and marketing activities.
9. Identify market opportunities and recommend appropriate actions.
10. Support new product, pack-size and variant development and launches.
11. Develop launch plans covering positioning, communication, activation and trade support.
12. Monitor post-launch performance and recommend corrective actions.
13. Plan and execute ATL, BTL and digital marketing activities.
14. Manage creative, media, activation and digital agencies.
15. Develop relevant brand communication and content for the Ghanaian market.
16. Work closely with RSMs and the Sales team to align marketing activities with regional sales and RTM priorities.
17. Support sales teams with marketing materials, promotions and market activations.
18. Participate in market visits to ensure effective execution.
19. Prepare and manage the marketing budget and monitor expenditure.
20. Ensure effective utilization of marketing funds and evaluate marketing ROI.
21. Manage agencies, vendors and other marketing partners.
22. Track brand performance, campaign effectiveness, consumer activities, trade promotions and marketing ROI.
23. Prepare regular marketing and competitor reports with actionable recommendations.
QUALIFICATIONS AND REQUIREMENTS
1. Bachelor's degree in Marketing, Business Administration, or a related field.
2. 7–10 years of relevant experience, with strong FMCG Marketing or Brand Management exposure.
3. Strong experience in Trade Marketing, Consumer Activation, Product Launches, and Market Research.
4. Good understanding of the Ghanaian FMCG market will be an advantage.
5. Strong analytical, communication, coordination, and execution skills.
6. Commercial mindset with a strong understanding of the link between Marketing, Distribution and Sales.
7. Proficiency in Microsoft Suite
Related Jobs
Job Overview
-
Experience
7 Year
-
Location
Accra, Greater Accra, Ghana
-
Offered Salary
10,000₵ - 13,000₵ /monthly
-
Qualification
Experienced Professional
-
Industry
All Jobs, Business, Sales and Marketing -
Date Posted
2 weeks ago
-
Apply Before
13 Nov, 2026
