MODERN TRADE & INSTITUTIONAL SALES MANAGER
- 1 Vacancy
- 61 Views
Experience
5 Year
Employee type
Full TimePosition
Experienced Professional
Offer Salary
7,000₵ - 10,000₵ /monthly
Job Description
The Modern Trade & Institutional Sales Manager will be responsible for developing and expanding the company's presence across modern retail and institutional sales channels. The role focuses on driving revenue growth, managing strategic accounts, negotiating commercial agreements, and building sustainable relationships with supermarkets, retail chains, and corporate organizations
KEY RESPONSIBILITIES
1. Develop and execute Modern Trade sales strategies to achieve monthly, quarterly, and annual sales targets.
2. Manage relationships with key retail chains, supermarkets, hypermarkets, and cash & carry outlets.
3. Negotiate annual trading agreements, commercial terms, promotions, and shelf space allocations.
4. Ensure excellent product visibility, merchandising standards, planogram compliance, and on-shelf availability.
5. Monitor sales performance, inventory levels, and replenishment to minimize stockouts.
6. Coordinate product launches and promotional campaigns with the marketing team.
7. Conduct regular business reviews with key accounts.
8. Develop business with hotels, hospitals, schools, universities, government departments, industries, laundries, restaurants, caterers, and cleaning contractors.
9. Identify and secure new institutional customers.
10. Prepare quotations, negotiate contracts, and manage tenders.
11. Ensure timely order execution, delivery, and payment collection.
12. Build long-term relationships with institutional decision-makers.
13. Identify new sales opportunities and market trends.
14. Expand distribution within Modern Trade and Institutional channels.
15. Develop annual account plans and growth strategies.
16. Conduct competitor analysis and recommend counterstrategies.
17. Achieve sales volume, revenue, and profitability targets.
18. Prepare sales forecasts and demand plans.
19. Monitor customer inventory and secondary sales.
20. Ensure timely collections and maintain healthy receivables.
21. Analyze sales data and generate management reports.
22. Coordinate with supply chain to ensure product availability.
QUALIFICATIONS & REQUIREMENTS
1. Bachelor's degree in Business Administration, Marketing, Sales, or a related field.
2. 5–10 years of FMCG sales experience.
3. Minimum 6 years managing Modern Trade and Institutional Sales.
4. Experience with laundry detergents, soaps, home care, or personal care products is highly preferred.
5. Strong experience managing key retail accounts and institutional customers.
6. Proven track record of achieving sales targets and business development.
KEY SKILLS
1. Key Account Management
2. Modern Trade Management
3. Institutional Sales
4. Business Development
5. Negotiation & Contract Management
6. Category Management
7. Sales Planning & Forecasting
8. Trade Marketing
9. Merchandising
10. Financial & Commercial Acumen
11. Tender Management
12. Data Analysis (Excel, Power BI, ERP)
13. Leadership & Team Management
14. Presentation & Communication Skills
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Job Overview
-
Experience
5 Year
-
Location
Accra, Greater Accra, Ghana
-
Offered Salary
7,000₵ - 10,000₵ /monthly
-
Qualification
Experienced Professional
-
Industry
All Jobs, Business, Sales and Marketing -
Date Posted
5 days ago
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Apply Before
13 Nov, 2026
